'Queen Moroka' Jets In

18 September 2015

Generations' 'Queen Moroka'- Sophie Ndaba- arrived in the country last night ahead of her hotly anticipated visit to launch the Summer fashion season through the annual Edgars Fashion Extravaganza. Sophie jetted in on South African Airways, before driving through Harare to spend the night at her Executive Suite, courtesy of Jaguar and Holiday Inns, and will be in Zimbabwe until 19th September.


Rumbie Dzimba – Edgars Group Marketing Executive said, “Sophie's tour kicks off with a press conference Thursday morning, where journalists, fashion personalities as well as local fashion bloggers will be able to learn more about Edgars Fashion Extravaganza and about why Sophie is in Zimbabwe, as well as hear from her as well as from partners who are supporting the promotion. The inclusion of bloggers within the Fashion Extravaganza events is a new and exciting step for Edgars, and marks a concerted effort to bring new media into the fold, where previously only print media journalists had access to events and promotional information.”


Members of the public who have been looking forward to meeting Sophie can choose from several locations and times to interact with her in Harare, Bulawayo and Gweru. On 17th September, Sophie will be at Joina City between 11am and noon, at ZB Centre between 14:30 and 15:30, and at Stanley House from 16:00-17:00. On 18th September, fans can meet Sophie at Gweru Branch from 10am-11am, and at 8th Avenue/Jason Moyo Bulawayo branch at 17:00. The Bulawayo event will then continue on with a glitzy cocktail for VIP customers, giving them a chance to wind down and enter the weekend in style with Sophie Ndaba. Bulawayo dance crew Team Ronga will also be present in-store, supporting Sophie and showing off the dance moves that won them the title of 'Official Fashion Extravaganza Dance' in the Fashion Extravaganza Dance Promotion earlier this year.


When Sophie heads back to South Africa, it will only be the beginning of an exciting promotion! Customers can look forward to lots of giveaways, weekly discounts, on-air requests played on the in-store radio station- Fashion Radio, the Red Square Dance as well as the major prizes: $10 000 cash for one lucky winner, plus two South African Airways return tickets to Johannesburg and R8 000 in Edgars vouchers for another. Here's to a fresh and stylish Fashion Extravaganza!

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