'Queen Moroka' heads for Zim

10 September 2015

Actress Sophie Ndaba, known by many Zimbabweans as her unforgettable character "Queen Moroka" on South African television show "Generations", is coming to Zimbabwe this month to officially launch Summer with Edgars Stores through The Edgars Fashion Extravaganza.

Rumbie Dzimba Edgars Group Marketing Executive shared, “Edgars bringing in Sophie Ndaba in particular is tied to Sophie being a fashion icon and renowned trendsetter; one of her greatest accolades this year being becoming a judge on Miss South Africa 2015. To top it off, Sophie has roots in Zimbabwe. Every year Edgars celebrates the beginning of Summer through a Fashion Extravaganza promotion, which sees one lucky winner walking away with $10,000 and over $40,000 in assorted prices being shared by Edgars customers across the country in the 6 weeks of the promotion.”

While many fans regard Sophie as a well-known face in show business, her work spans a variety of industries besides.
Currently, Sophie has a number of business ventures and has been recognised publicly for her work. She launched Sophla Events 15 years ago, which started with catering, then décor design, and now provides a full wedding planning service. She also runs Sefora Interiors, decorating homes and designing all interiors- from lighting and ceilings, to tiling, kitchens, bathrooms and furniture.  Finally, she runs Mezier Construction with four male partners, and she notes with pride that women are taking over the local construction industry.
In an effort to create a platform to give back, Sophie launched "The Sophie Foundation of Hope". Every year on her birthday- 29th June, she hosts a group of orphaned children. In the past three years, the foundation has donated computer labs, wheelchairs, school shoes, uniforms, blankets, and food parcels, as well as involving celebrity friends in spending time with these children. Having been born in Soweto, and raised in Harare and Bulawayo, part of Sophie’s childhood was spent at Harare Children's Home, which is why this opportunity to give back to orphans is important to Sophie. Regarding her experiences, Sophie shared that "It has been a heart-warming, rewarding, awesome feeling that God granted me."
Dzimba said, “Sophie jets into the country on the 16th of September and will meet and greet fans at Edgars stores in Harare, Gweru and Bulawayo for the 3 days which she will be in the country. This event marks an exciting opportunity for local fans to interact with Sophie, to take selfies, get autographs and specially-branded Sophie merchandise.  We would like to extend our gratitude to our partners who have come in to make this event possible: Premier Auto- who will be driving Sophie in style in Jaguar cars, South African Airways- who will fly her in, and African Sun- who are providing her accommodation. We value this visit by Sophie and encourage everyone to come out to experience a moment of style with Sophie.” Dzimba said.



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